Technical SEO
Find and prioritise crawlability, structure, performance and indexing issues that make the website harder to understand or use.
Capabilities v
SEO & Google Business Profile optimisation.
Stronger visibility across Google Search, Maps and your website.
The approach
One search journey. Two connected surfaces.
Your website and Business Profile often appear in the same customer decision. We align the information, services, local signals and conversion paths across both so the business is easier to understand wherever the search begins.
What we improve
Strengthen every part of the local search presence.
Six connected areas strengthen the website, the local profile and the customer actions that join them.
Service & location content
Build useful pages around real services, locations, customer questions and the decisions people bring to search.
Local SEO & website signals
Align location relevance, internal links, structured information and conversion routes across the website.
Google Business Profile optimisation
Improve eligible profile information, categories, services, hours, service areas and customer-facing links without misrepresenting the business.
Reviews, photos & profile activity
Create a legitimate workflow for current imagery, useful updates and authentic customer-review responses with appropriate client approval.
Measurement & continuous improvement
Connect website and profile reporting so visibility, interactions and confirmed business outcomes can be reviewed in context.
One local presence
Website SEO and your Business Profile, aligned.
Two customer-facing surfaces, coordinated around the same services, locations and next steps.
Owned search destination
Your website
The owned destination that explains the business, earns trust and converts deeper customer intent.
- Technical crawlability
- Service and location pages
- Page speed and mobile UX
- Structured data and internal links
- Clear conversion paths
Search and Maps presence
Google Business Profile
The verified local presence customers can encounter directly across Google Search and Maps.
- Ownership and eligibility
- Accurate business information
- Categories, services and service areas
- Photos, posts and profile activity
- Authentic review-response workflow
Customer actions
01Website visit
02Phone call
03Directions request
04Booking or enquiry
Measurement across both surfaces
See what changed—and what customers did next.
Organic website visibility
Landing-page performance
Profile searches and views
Website clicks and calls
Direction requests and bookings
Confirmed enquiries where tracking supports it
Profile interactions are platform-reported signals. They are separated from confirmed enquiries, bookings and revenue unless analytics or CRM data supports that connection.
From insight to action
From fragmented visibility to one managed search presence.
STEP 01
Diagnose
Audit the website, profile, access, eligibility, local visibility, conversion paths and available tracking.
STEP 02
Align
Connect categories, services, location signals, landing pages and customer actions into one practical plan.
STEP 03
Implement
Improve technical SEO, service content and approved Business Profile information in a controlled sequence.
STEP 04
Manage & improve
Maintain accuracy, coordinate legitimate profile activity and use performance evidence to prioritise the next work.
Policy-aligned local search
Local visibility without shortcuts.
We can improve accuracy, completeness, relevance and the path into your website. We cannot control a searcher’s distance or Google’s ranking systems, and we do not use keyword-stuffed names, fake locations, duplicate profiles, fabricated reviews or ranking guarantees.
Website + profile reporting
Measurement across both surfaces.
Reporting connects organic website visibility and landing-page performance with available Business Profile searches, views, website clicks, calls, direction requests and bookings. Platform interactions remain distinct from confirmed enquiries unless analytics or CRM evidence supports attribution.
Who it is for
Built for businesses with a genuine local presence.
Perth storefront and service-area businesses that meet Business Profile eligibility requirements
Businesses with an incomplete, outdated or underperforming profile
Companies whose website and profile communicate inconsistent services or locations
Teams wanting website SEO, local visibility and reporting managed as one system
Questions, answered
A clear start to the conversation.
What does an SEO and Google Business Profile engagement include?
The work can include technical SEO, service and location content, local-search improvements, eligible Business Profile fields, customer-action paths, profile activity and connected reporting. The exact scope follows the business, its eligibility and the most useful priorities.
Is Business Profile optimisation part of every SEO engagement?
It is considered whenever local discovery matters and the business is eligible. Some organisations need both surfaces improved together, while others need deeper website SEO or profile work first. The engagement is shaped around that evidence.
Does every business qualify for a Google Business Profile?
No. Google generally requires a genuine storefront customers can visit or a service-area business that meets customers in person. Online-only businesses may not qualify, and all profile information must accurately represent how the business operates.
Can Codewell guarantee Local Pack, Maps or organic rankings?
No. No provider can guarantee placement or control Google’s ranking systems. We improve the quality, accuracy, relevance and customer journey of the signals the business can legitimately influence.
Will Codewell need our Google password?
No. Your business should remain the primary owner and invite Codewell through the official manager-access system. Individual account passwords should never be shared.
Do you manage reviews, photos and posts?
Where appropriate, Codewell can support current imagery, useful profile updates and a client-approved review-response workflow. We do not create fabricated reviews, incentivise misleading feedback or publish information that cannot be verified.
Can you improve an existing Business Profile?
Yes, provided the business and profile are eligible and legitimate access can be established. We can audit the existing information, identify inconsistencies and prioritise policy-aligned improvements. Suspension appeals and guaranteed reinstatement work are not advertised.
How is local-search performance measured?
We review available website and Business Profile signals such as organic visibility, landing-page performance, profile searches and views, website clicks, calls and direction requests. These are kept separate from confirmed enquiries unless analytics or CRM data supports attribution.
How does this connect with Website Development and Digital Marketing?
Website development provides the technical and conversion foundation, while digital marketing can extend useful content and campaigns. Aligning those systems with SEO and Business Profile information creates a more consistent customer journey.
Codewell
Build one search presence customers can find and trust.
Connect the website, Business Profile and measurement around the services and locations that matter to your customers.